$4 billion loss by RONALDO
Global beverage brand Coca-Cola suffered a $4 billion drop in market value following footballing star Cristiano Ronaldo's gesture at a pre-match press conference ahead of Portugal's clash with Hungary on June 15. Here is all you need to know.
On the eve of Portugal's Euro 2020 opener against Hungary, the star footballer sat down for a press conference with the media. Here bottles of Coca-Cola which a sponsor for the event were placed before him on the table. However, before starting the press conference, the 36-year-old Juventus star chose to move the Coca-Cola bottles out of the frame. Lifting up a bottle of water, Ronaldo said 'Agua' in Portuguese, urging people to drink water instead.
Shortly after the incident, 'Cristiano Ronaldo Coca Cola video' began trending on social media with fans lauding him for promoting healthy food choices as a sports icon. However, the 'Cristiano Ronaldo Coca Cola video' has reportedly caused a massive loss of finances for the soft drink beverage.
Ronaldo has previously spoken out about his dislike of sugary soft drinks. The 36-year-old, who famously treats his body like a temple and is in remarkable physical condition for his age as a direct result, doesn’t like his eldest son Cristiano Ronaldo Jr consuming such products.
"I'm hard with him sometimes because he drinks Coca-Cola and Fanta sometimes and I'm p***** with him,” Ronaldo admitted.
"I fight with him when he eats chips and fries and everything, he knows I don't like it.”
Vera level 🔥
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